There's No Impression Like The First Impression

For the past few years, there's this sentence, a question, that when asked to me I'm dead silence in confusion, more or less I look like your dog when you try to teach it how to read. That staggering question is a common and more or less a simple one really, it goes like "What is your passion?" But seriously, until about a year ago I'm clueless about what my passion is or what counts as a passion. 

I like creating things dating back from my first Lego set. With just limited blocks I can make a million and one different things (just an expression, I probably made a couple dozens instead of millions). I like learning new things and by things I mean anything, whether you teach me how to roast a better brew of coffee or how to fly a plane (please do teach me), I'll be sitting in front of you listening to everything you tell me. I like music, any type of entertainment that amazes me, and most of all I love amazing those around me. Innovation is another thing that I like, because you can say I'm an innovative person (or you can say that I'm the kind of guy that gets bored doing things the same way over and over again.) Well, you get the point, I like a lot of things but I wonder if that counts as my passion...

That question doesn't bother me anymore however. I have to give credit to my Public Speaking Class lecturer considering she decided that making a speech about your passion would be a great idea for the test. The answer came to me minutes before it was my turn to go up front. I ripped the script I spent hours making the night before considering my brain loves to come up with brilliant ideas at the last minute. I realized that the answer was right in front of me all this time, since I was on the fifth semester as a marketing student. I like many things... but I love marketing.

I love everything about marketing and its activities. Sure the end result of any marketing activity is profit and I'll be terribly lying if I told you that I don't like profit, but that's not my main motivation. Cold, hard, profit is sweet but for me, seeing a campaign that I orchestrated succeed is even more rewarding. Seeing that I can provide the things that my customers want in ways they can accept gives me a certain sort of satisfaction that I can't find anywhere else. 

You see, marketing is part of your everyday life whether you realize it or not. For example, there's this term in marketing we use often, it's called AIDA, which stands for the stages of customer actions starting from awareness, interest, desire, and action. If you managed to find and read this post, then I've succeeded so far in getting your awareness (of this blog of course). Better yet, you've managed to stick around long enough to read this far, which means I've done a pretty good job in getting your interest. 

So you can say I know a thing or two about marketing. Don't worry though, later on you won't be re-living your college years, I'll be keeping it classy. This isn't just your everyday marketing blog... 

This is Marketing In Style...